I don’t mean to nitpick (actually, yes, I do, I love that), but doesn’t that mean that the stuff you wanted out, is actually still in?

Free from: Gluten, oh wait, no that’s still in, hmm strike through; Soy, uhm no… that’s also still in, strike through; etc.

I know what they’re going for here, but all you achieve is confusion. Packaging and marketing, FAIL.

This is marketing an inferior product to gullible idiots.

Take care, A.